It’s lunchtime, so I thought I’d take the opportunity to document some of the themes from the morning session of today’s workshop in Whakatane. We’re aiming to address these themes throughout the day.
- There’s such a variety of tools – how do you choose which ones are most appropriate for your audience?
- And how do you assess the workload involved (and prioritise)?
- How do you build a business case for your organisation to adopt social media (in light of concerns about the pitfalls and issues like copyright, security and workload)?
- How do you optimise your website or blog for search engines, and what does it take to promote your social media?
- What do you do for segments of your audience that struggle with technology (either in terms of access or confidence)?
- What are the ramifications for copyright?
- What are the ways we can use social media in our exhibitions?
- Who in the organisation should blog, and what sorts of policies do organisations need for social media use?
If we don’t have much time to talk about social media strategy development or how to promote social media, there are links on this blog (see the page ‘workshop links’) that provide further information …
We’re recognising that these tools are accessible and relatively inexpensive ways to promote your museum, and also excellent ways to gather feedback from your audiences.