Museums Online

A blog to go with a series of workshops for museums on social media

One thing … October 19, 2009

Whakatane

Whakatane

Just as we did in Whanganui, we ended the session in Whakatane with the Bay of Plenty museums commenting on the one thing they’d like to try next. Here are those things:

‘I’d like to start a twitter account for the profiling our collection.’

‘We’ve already done some research into social media and even tried a few things – we need to develop a strategy that focuses on where we want to be further down the track.’

‘Build a business case for using social media for our council.’

‘I’m keen to see a blog set up for museum studies students to get communicate and get some experience prior to job hunting.’

‘Build professional networks … but first I need to process all the options before choosing!’

‘I’d like to use twitter for out museum and I’m trialling Facebook at home with my family … plus I think a blog would give us the opportunity to easily and quickly reflect the changing life of our museum.’

‘Develop a strategy for each of our council’s services – I can see that you need to match the tool to specific needs and audiences. We need to be able to justify what we are doing and be credible to funders and sponsors.’

Thanks to everyone for their enthusiasm – and some great blogging and tweeting 🙂

image cc by rengber

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Themes at today’s workshop October 15, 2009

Filed under: social media — museumsonline @ 1:19 pm
Tags: , , , ,

It’s lunchtime, so I thought I’d take the opportunity to document some of the themes from the morning session of today’s workshop in Whakatane. We’re aiming to address these themes throughout the day.

  1. There’s such a variety of tools – how do you choose which ones are most appropriate for your audience?
  2. And how do you assess the workload involved (and prioritise)?
  3. How do you build a business case for your organisation to adopt social media (in light of concerns about the pitfalls and issues like copyright, security and workload)?
  4. How do you optimise your website or blog for search engines, and what does it take to promote your social media?
  5. What do you do for segments of your audience that struggle with technology (either in terms of access or confidence)?
  6. What are the ramifications for copyright?
  7. What are the ways we can use social media in our exhibitions?
  8. Who in the organisation should blog, and what sorts of policies do organisations need for social media use?

If we don’t have much time to talk about social media strategy development or how to promote social media, there are links on this blog (see the page ‘workshop links’) that provide further information …

We’re recognising that these tools are accessible and relatively inexpensive ways to promote your museum, and also excellent ways to gather feedback from your audiences.