Museums Online

A blog to go with a series of workshops for museums on social media

Themes at today’s workshop October 15, 2009

Filed under: social media — museumsonline @ 1:19 pm
Tags: , , , ,

It’s lunchtime, so I thought I’d take the opportunity to document some of the themes from the morning session of today’s workshop in Whakatane. We’re aiming to address these themes throughout the day.

  1. There’s such a variety of tools – how do you choose which ones are most appropriate for your audience?
  2. And how do you assess the workload involved (and prioritise)?
  3. How do you build a business case for your organisation to adopt social media (in light of concerns about the pitfalls and issues like copyright, security and workload)?
  4. How do you optimise your website or blog for search engines, and what does it take to promote your social media?
  5. What do you do for segments of your audience that struggle with technology (either in terms of access or confidence)?
  6. What are the ramifications for copyright?
  7. What are the ways we can use social media in our exhibitions?
  8. Who in the organisation should blog, and what sorts of policies do organisations need for social media use?

If we don’t have much time to talk about social media strategy development or how to promote social media, there are links on this blog (see the page ‘workshop links’) that provide further information …

We’re recognising that these tools are accessible and relatively inexpensive ways to promote your museum, and also excellent ways to gather feedback from your audiences.


Bay of Plenty museums explore blogging

Filed under: blogging,social media — museumsonline @ 12:16 pm
Tags: , ,

We’re talking about blogging at the moment. We’re pretty impressed that the wordpress service (and others like it) is free. Here are some great ideas from today’s participants about how museums might use blogs.

Blogging for museums is good for:

  • adding a personal touch – making it real to people
  • generating feedback and interaction with your audiences
  • keeping your information more lively and up to the minute (if your website is cumbersome to update
  • promoting specific events or exhibitions and creating ‘buzz’
  • featuring guest bloggers – maybe experts on the topic of your exhibition, a visiting artist, children’s work from the education programme.

Attending the workshop: Karen and Karen from Taupo Museum, Pip, Fiona from Tauranga Heritage Collection, Irene from the Sir James Fletcher Kawerau Museum, Toni from Massey University, Kathy from Tauranga Art Gallery, and Rangipai and Kay from Whakatane Museum.