Robert Burns in the Octagon
As at the other workshops in this series, participants at the Dunedin workshop shared the one (or two or three!) things that they’ll do next with social media:
‘Develop a social media strategy to give direction to our efforts.’
‘Involve younger people in our organisation through technology.’
‘Gather community contributions, as well as push out our own content and information!’
‘Report back to the team, show examples of what others are doing, and demonstrate that using social media is possible and manageable.’
‘We’ll review our website – make sure we are updating it regularly – and establish blog to promote various projects. We need to identify specific purposes and uses for each tool we’re using, have a play to explore possibilities, and include all the businesses we work with in this process.’
‘Try some simple ways to promote our major festival. We’ll contribute events to NZLive.com and add visitor comments to our website while we develop a longer term social media strategy.’
‘Social media is not necessarily frivalous but could be a key promotional channel for us.’
‘Time to explore the tools! We need to schedule social media activities in our diaries: expand our events listings on NZLive.com and other services, and set up analytics to measure website stats.’
‘We need to value ‘virtual’ visitors, and develop visitor involvement in all future exhibits.’
‘We’ll create a strategy to identify priorities and small steps – selecting one or two activities that will serve us best. This might include refining our e-newsletter, exploring Facebook and getting our friends group on Flickr.
‘Refining our existing strategy is the next step – getting a listing on NZLive.com and exploring Facebook and a blog.’
Participants came up with some great ideas at the workshop, such as:
- using wikis to gather stories and reflections from the community – maybe partnering with a school and inviting students to gather oral histories and build the wiki
- blogging about a museum and building redevelopment project to demonstrate, amongst other things, progress and value to project sponsors
- getting the gardner to blog
- creating short videos for posting on tourism sites to target international audiences
- using social networks to support ‘friends’ groups and reach young families.
Thanks to everyone for sharing their ideas and social media experiments. Great to hear that some of you are already getting promising results from promoting events on Facebook and other services and from networking with related websites!
image cc filippo_jean
Museums Online 